OTT: Over-the-top refers to devices or services used to stream digital content to a TV or similar device. RTB ecosystem consists of several types of parties that typically participate rein the RTB process (Tümpel Figure 1): This gives the publisher control over their inventory to specify which advertisers can buy https://werbeserver99630.timeblog.net/63967358/top-richtlinien-betrugsprävention