The PESTEL analysis talked about Beforehand looked at the macro environmental elements affecting business, although not the microenvironmental variables. One of many microenvironmental components are competitors, which happen to be dealt with by a competitor analysis. The Opponents analysis of Pepsi-Lipton Brisk seems within the direct and oblique rivals https://buycasestudyhelp37964.buyoutblog.com/34863711/everything-about-ivey-case-studies