Many executives believe low sales come from poor execution . But more often than not is psychological.
The Psychology of YES by Arnaldo (Arns) Jara reframes conversion as a perception problem , not a traffic https://shaunaeord158732.ampedpages.com/why-customers-don-t-buy-why-there-s-no-shortcut-to-conversion-traffic-isn-t-the-problem-the-science-of-buyer-decisions-why-discounts-don-t-fix-conversion-the-psychology-behind-every-purchase-the-invisible-barrier-to-sales-the-fear-behin-69418051
